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Our mission

Why we exist

We are a digital health company born in Estonia, on a mission to extend human healthspan. We believe that all of us have an untapped potential for greater physical and mental health. We are here to help you activate that potential.

What if you woke up every morning feeling fully rested and ready to tackle any task with constant energy? What if your body and brain performed at their highest level throughout the day? What if you slept better and recovered faster, felt less anxiety and more happiness? And what if all that lasted a decade or two longer than today’s statistics would predict?

We believe that this future is within our grasp and accessible to everyone if we took control of our own brain and body. We make hundreds of inter-connected choices each day that impact our physical and mental health. When we eat cleaner, we have more energy to be active, leading to better sleep at night, which results in better mood and focus the next day.

Science shows us that by making small conscious changes in daily behavior, our physical and mental fitness can climb to a whole new level in just a few months.

We are here to help you turn this into action. Activate platform features medical grade health audits, targeted micro-programs, science-backed recommendations and on-demand coaching. Everything you need to take control of your health, performance and wellbeing.

Ready? Set. Activate!